Pano landing — same copy, same reels, harder design

What changed (design only — zero copy rewrites)

• Type goes massive + heavy. Wordmark 104px/weight-500 → ~200px/weight-700, edge-aligned left, tighter tracking. Type breaks the grid instead of floating centered.
• Visible structure. Hairline rules box every section; mono metadata + index numbers (00/01/02/03) in vermillion = the "editorial skeleton" that reads as conviction.
• Reels become a ruled filmstrip. Soft 12px-radius drop-shadow tiles → hard-edged frames, no radius, no shadow, divider rules, mono credit lines. Same three videos.
• Two typographic voices. Clash = Pano's voice; JetBrains Mono = the "system" voice (labels, credits, scarcity). The mono is the cold establishment register we set ourselves against.
• Vermillion as the agitator. Used flat for index numbers, the CTA block, and the nav signal — not just the gradient wordmark.
• Hard CTA. Pill input + soft off-white button → boxed field + solid vermillion "Go wide." block, square corners.
• Optional scene nod (no core copy change). Footer city line + per-reel city credits add scene credibility as metadata, not new headline copy. Easy to drop if you want it purer.

Code touch-points

web/src/app/globals.css
  + .font-mono editorial labels, hairline --hair token, flat vermillion utilities

web/src/app/_components/hero.tsx
  - centered max-w-5xl, 56–128px wordmark
  + left-aligned full-bleed, ~clamp(80px,18vw,220px) weight-700, mono kicker + ruled sub-row

web/src/app/_components/hero-reel.tsx
  - rounded-xl tiles + box-shadow, flex gap
  + 3-col grid, hairline dividers, no radius/shadow, mono credit row + index num

web/src/app/_components/waitlist.tsx
  - rounded-full input + #f0edea button
  + boxed field (mono label) + solid vermillion square button

web/src/app/_components/footer.tsx
  + ruled row, mono, optional scene city line